USaver Reach, a savings account for 18-29 year olds, went live with the campaign idea ‘Live Fast Save Young’. It looks to our audience’s icons and shows that behind most fast lives is a savvy savings story. This online only video compliments hard working acquisition banners which are driving the announcement of the new account.
Expect video two in the forthcoming weeks.
The campaign, which promotes the benefits of AUSTAR’s MyStar, aims to redefine how people think about TV and show regional Australians how MyStar can give them more control over their TV viewing.
“The idea was to demonstrate how watching TV with MyStar allows you some freedom to live a different kind of life. The campaign just has some fun with that notion.” Leslie Ali – Creative Director.
The other TVC’s : Games Night, Family Holiday, Lookout.
In our first campaign for Telstra we’ve brought Alexander Graham Bell back from the past to get his take on their phone of the future. Bell dubs the new T-Hub a travesty of his original invention, but in off-guard moments reveals his admiration of this revolutionary new phone and he’s clearly disappointed that his thunder has been stolen. The ads also reveal that Bell is not immune to the charms of piano-playing cats on YouTube.
The integrated campaign includes TV (see below and on YouTube), print, inserts, outdoor, digital display, website, DM and POS. So expect to see a lot more of Mr. Alexander Graham Bell.
The launch:
YouTube on T-Hub:
Here’s the next instalment of the iQ campaign for FOXTEL. This spot features a situation known all too well to parents who’d assumed their offspring would have moved out by now.
Our new campaign for Foxtel iQ has launched around the country and is already receiving favorable reviews from industry pundits and every day punters. With this young lady’s sweet-super-freak dance moves what’s not to love?
And some clients are just fun to work with. We’ve recently completed this campaign to help launch the new Nova 969 breakfast team of Merrick, Dools and Ricki-Lee.
In addition teaser radio spots ran on 28 and 29 January on Nova and, cheekily, on rival radio stations without their knowledge! The spots promoted “cowman milk” and drove listeners to spoof product website. Once there, users can explore the benefits of “cowman milk” and reveal that Nova 969 is behind it.
