We’ve just created a campaign for DMG Radio Australia to launch Classic Rock 95.3FM (Sydney) and Classic Rock 91.5FM (Melbourne). The campaign, “Classic Rocks Lives On”, positions the stations as a place where listeners find a richer and deeper classic rock experience. We kick off with outdoor executions with more channels to follow soon. Rock on!
An enthusiastic and passionate Gual gesticulates through Contagious Magazine and its reason to be. If you haven’t read it – you should. There’s a regular squabble over here every time the bible of inspiration arrives. Apologies about the sound, our mic blew up.
USaver Reach, a savings account for 18-29 year olds, went live with the campaign idea ‘Live Fast Save Young’. It looks to our audience’s icons and shows that behind most fast lives is a savvy savings story. This online only video compliments hard working acquisition banners which are driving the announcement of the new account.
Expect video two in the forthcoming weeks.
The campaign, which promotes the benefits of AUSTAR’s MyStar, aims to redefine how people think about TV and show regional Australians how MyStar can give them more control over their TV viewing.
“The idea was to demonstrate how watching TV with MyStar allows you some freedom to live a different kind of life. The campaign just has some fun with that notion.” Leslie Ali – Creative Director.
The other TVC’s : Games Night, Family Holiday, Lookout.
Sydney Opera House have appointed us to create their branded content and advertising campaigns. Needless to say, we’re a little bit honored to work with a brand that’s considered a modern masterpiece.
As of Wednesday, Sun Sound for the Cancer Council had picked up Silver Lions in both the Direct and PR categories. Congratulations to all who had a hand in making the Sun Sound a reality, including of course our clients at the Cancer Council.
With a rollout to many more beaches, parks and festival events this summer, the Sun Sound will become synonymous with sun protection, and the long term benefits in reducing skin cancer in Australia will be huge!
Episode 4 Invisible Fault Lines has been nominated at the 43rd Annual AWGIE Awards to be held on 20 August in Melbourne.
In case you’ve never heard of an AWGIE (likely), here’s what they are:
They are awards which are given for the script alone, recognising that everything starts with the written word. AWG President Tim Pye says: ‘Every year, the AWGIE Awards recognise and reward the best of Australia’s performance writers for their contribution to the screen and theatre industries. Often, scriptwriters are the quiet achievers. The AWGIES are a great opportunity for writers to make some real noise and to come together to celebrate the highest standard in Australian scriptwriting.”
It’s a great honour for Tim Bullock, Justin Drape and Scott Nowell to be recognised, so keep your fingers etc crossed for August.
For a full list of nominations, click here.